Etsy is a leading e-commerce sales platform. Small businesses use the site to set up online stores and sell their products.
In the past, many people never pursued their small business dream because they couldn’t afford a shop or a place to store the products they would sell. The internet changed that. Today, a person with a great idea can visit an e-commerce platform like Etsy and create a store using their online tools. Small business people and artists can sell items that are stored in a dropshipping warehouse or that they make at home.
How Does an Etsy Store Work?
When a seller sets up a store on Etsy, they pay a monthly fee of $.20 for every item they list and 5% of their sales. There may also be charges for extra features.
The first step is to create an Etsy account. The username should reflect the items you plan to sell on the site.
Sellers must write a bio and put a picture on their profile. Sellers will name their store, post pictures and prices of their items, and then open up shop. It’s as easy as that.
As with all e-commerce platforms, there are terms of service a person must agree to before opening a store. It’s always a good idea to read them to avoid confusion or violation.
What Kinds of Businesses Use Etsy?
Etsy acts as a conduit between buyers and sellers. Esty is known for selling antiques and handcrafted items, but that doesn’t mean sellers are limited to these items. According to printful.com/integrations/etsy, Esty is one of the best places to sell t-shirts, tote bags, and other novelty items.
Selling Vintage Items on Etsy
An item must be 20 years old or older to be listed as “vintage” or antique on Etsy. You can advertise the item on antique websites or social media pages dedicated to certain periods in history.
How to Make Your Store a Success
Keywords are important to the success of any website. When a person runs a search on the internet, they type keywords into a search engine such as Google. There are organic keywords and there are those that you have to pay for.
You can list keywords in the description of your website or use keywords in a blog post. When someone searches for your keywords, your store will come up. If you pay for the keywords, your store will come up as one of the first results of a search. If you do not pay for results, they will appear further down on a search.
Be sure to post your product on social media. Use relevant hashtags and post pictures of your products on social media groups.
Write blog posts relevant to the items you’re selling. If you’re selling vintage record albums, write a blog post about the musician or the members of the band. If you’re selling a painting, write about the style of artwork or the works of art that influenced you. If you’re selling t-shirts for fans of a movie, write a post about that movie or one of its stars.
E-commerce is a great way to introduce your products to the public. Once people know who you are, they may ask for your items in galleries and stores. The internet has made it easier to get your name and your artwork in front of the public.