One of the most important aspects that a luxury watch brand has to maintain is their consistency to produce high-quality products, from the materials to the functionalities and up to the collection of designs. As the desire of the target market evolves, it is also necessary for every luxury watch brand to cope with their changing preference. Otherwise, they will be left behind.
Especially with luxury watches, the craftsmanship and creativity have to continuously innovate. As a designer or manufacturer, it is essential to produce a better collection than your last release. This is how you can gain trust and patronage from many consumers.
These aspects are present in one of the most popular luxury watch brands in the world. Montblanc watches have maintained its quality and elegance through all the years since it was established. If you are considering buying this watch brand, it’s ideal that you get to know more about it. In this article, we will discuss everything that you need to know about Montblanc.
The Humble Beginnings of Montblanc
Known as one of the most famous manufacturers of luxury items, Montblanc began selling high-quality pens, which later evolved into a watchmaking industry. Founded in Germany, this company used to be one of the most popular brands that produced personalized gift items which are often the go-to choice of many high-profile individuals.
It was founded by a Hamburg Banker and a Berlin engineer in 1906. During their humble beginnings, their company was solely focused on selling luxury simplicissimus or fountain pens made with high-quality materials. It’s like the expensive pens that you watch in old movies where they write using ink. Back then, pens are not just an item for writing. It was also a status symbol.
Combining their expertise, the founders of Montblanc created their own version of the pen that surpasses the expectation of many pen aficionados. Because of this, their business started to grow, which made them expand their products and included leather goods and watches.
Later on, the company was taken over by Wilhelm Dziambor, Christian Lausen, and later on Claus Johannes Voss. Since then, the company has further grown and has reached many heights of success.
Building the Brand Name
Through the years, Montblanc maintained their standards of producing goods with absolute care and passion. Because of this, building their brand has become easier as people continuously trust the quality of their work.
Initially, the company was named Simplo Filler Pen Co. This is where they were known to be one of the best manufacturers of high-class fountain pens made with gold. It was in 1909 when they first released their signature fountain pen called Rouge et Noir which is inspired by a gambling card game where the cards on the table are marked with red and black diamonds. It’s a classic pen that comes in black and tangerine colour with a serpent head shaped like a diamond of the lid. This heritage pen has become an instant hit when it was released.
Soon enough, the company released another model of a fountain pen called Montblanc. Because its name is derived from the highest peak in the Alps, the name Montblanc symbolizes the grandeur of the mountain. It was in 1910 that the business used this name as their official company name and has used it ever since. The iconic rounded star logo of Montblanc was introduced in 1913. It symbolizes the snow-covered peak of the mountain. It has become the company’s emblem of their high-quality products and intricate craftsmanship.
From Pen to Watches
Because the company has reached greater heights in the pen manufacturing industry, they aimed for a wider reach. It was in 1924, when they released the iconic Meisterstück pen, that they decided to produce more small luxury items such as leather goods. Upon building a solid marketing plan, their first luxury leather collections were launched in 1935.
It was not until 1996 that the German company entered the world of men’s jewellery through their Meisterstück Jewellery Collection. It is composed of a sophisticated collection of men’s accessories ranging from bracelets, cufflinks, belts, cardholders, and, of course, pen accessories. Their watch collection comes after the success of this collection.
In 1997, Montblanc built a watch factory in Le Locle, Switzerland. Since the country produces some of the best quality watches around the world, the founders didn’t think twice about where their watch headquarters should be located. Furthermore, the company wants to keep its ethos of creating high-calibre products, that’s why Switzerland is surely the best choice.
The Montblanc Watches that We Know Today
Although new in the watchmaking industry, Montblanc has already landed their success when they launched their first collection in the Salon de International de Haute Horlogerie (SIHH). It is one of the leading watch fairs in Geneva. Both watch collectors and enthusiasts gave a satisfying nod with the release of Meisterstück watch as it carries the same quality and elegance as other Montblanc luxury items. True to their brand’s promise, Montblanc stayed true in delivering lifestyle products that will appeal to the current and future generations.
Montblanc: A combination of traditional and modern watchmaking
To further enhance the quality of their watches, Montblanc acquired Institut Minerva de Recherche en Haute Horlogerie in 2007. They are known for producing high-performing Swiss watches since 1858. Through this merger, Montblanc has obtained more exceptional ways of improving its products to cater to the developing needs of its target market.
Since then, Montblanc has released various watch designs such as the MB R100 Calibre, the Montblanc Moonphase Automatic Watch, the Tourbillon Bi-Cylindrique, and a lot more. These alone are a testament that Montblanc is a brand that you can trust.
As a luxury watch company, combining the traditional watchmaking techniques of Switzerland with the modern taste of the market may be a bit tricky. But with their deep philosophy, and with Minerva on their side, Montblanc combined the old and the new way of manufacturing watches.
Check out Montblanc!
If you are looking to buy or browse through Montblanc watches, you can check out The Watch Company to see their latest releases. We hope this article helps you out in knowing more about Montblanc. And we also hope you find the perfect watch that’s best suited for you!